Let's talk about wool
As an avid adventurer, you're probably well aware of the age-old adage, "cotton kills." When you're out in the wild and temperatures plummet, wearing cotton can be a recipe for disaster. It soaks up moisture like a sponge and slowly releases it, leaching precious warmth from your body. It's no wonder why the outdoor community has a love affair with wool base layers – they provide reliable insulation, even when they're wet.
But what you may not know is that wool is not just ideal for cold weather. It has a unique climate-controlling ability that can keep you cool in warm climates too. Lightweight wool garments are breathable and wick moisture away from your skin, keeping you comfortable and cool even in humid environments. And if you've made the switch from cotton to wool socks, you'll know just how remarkable the difference can be.
So, wheter you are planning your next outdoor adventure or just for tomorrows work day, Day of Any merino clothing will have your back all day. Not only keeping adapted to the climate - but also feeling fresh and comfortable for longer in any climate.
Smell better - for longer!
Have you ever noticed that your cotton t-shirts start to smell after just one or two wears? It's a common problem for many of us, but there's a solution: wool t-shirts. Unlike cotton, wool can go for weeks – or even up to 50 days – without showing any signs of odor. How does wool do it? By quickly absorbing sweat, wool prevents the growth of odor-causing bacteria, keeping you smelling fresh and your skin dry.
Not only is wool great for fighting odor, but it's also an eco-friendly option. Did you know that 25% of a garment's carbon footprint comes from how often it's washed? By wearing wool and washing it less frequently, you can reduce your carbon footprint and do your part for the environment.
So, next time you're shopping for clothes, consider investing in some high-quality wool shirts. Not only will you save time and money on laundry, but you'll also be doing your part to reduce your impact on the planet.
Why not start with getting one t-shirt and feel the difference?